AWARD-WINNING CREATIVE DIRECTOR
A Passionate, Creative and Audacious Thinker and Leader
I am an award-winning creative director, thinker and leader. Currently I am the Digital Creative Director at Starwood Hotels & Resorts Worldwide where I lead global digital creative for its 12 brands including W Hotels, Westin, Sheraton and St. Regis. I have over 15 years of experience creating digital experiences for desktop, mobile web, mobile apps, social media and emerging technologies. I am also a passionate leader with deep experience inspiring, leading and growing creative teams.
I have also worked with senior design teams at Apple, Google and Adobe for iOS 7, Google Glass and Adobe Creative Suite. Before Starwood, my career included designing for clients like NTT, Mattel, Disney, Universal, Franklin Covey, Variety Magazine and others. My work has also been featured in over 50 design awards and has been featured by Apple in two keynotes.
ADOBE MAX 2014 MASTER SPEAKER
The Crazy Ones: How to Be a Leader Who Inspires Creativity and Innovation
“The best, most inspiring session at Adobe Max. This is a talk that all creative leaders and aspiring leaders should be aware of. There is nothing, that I have heard, directed towards leaders in the creative industry that is as powerful as this session.”
Design Philosophy and Inspiration – What Inspires You?
Leaders need to focus their teams on ideas, not executions or timelines. While producing your product is imperative, ensuring that your team is idea-focused is the lifeline for your team. It is what will drive them beyond the existing solutions and into something truly great.
Teams that are deadline focused slowly become order-takers instead of individual thinkers. Teams focusing on ideas and concepts are invaluable to companies – they are the people driving the company forward to new, better and truly great solutions.
Andrew PurcellDirector of Product Experience / Starwood Hotels
I've worked with Trina for more than ten years, on numerous complex, mission-critical, digital projects. She is an exceptionally talented design professional with wide-ranging skills. As a superb designer with a deep understanding of user experience and technology, as a talented and caring manager, and as a business-oriented team leader with impeccable presentation skills, Trina has been a key player in most of Starwood's significant digital initiatives. She is also, importantly, a person of integrity who strives always to do the right thing for the team, for the business, and for the user.
David BillickAssociate Director, Channel Development / Starwood Hotels
I have been fortunate to have been a part of the majority of brands redesigns we have conducted over the years. In that time I have seen Trina’s vision and impact grow with each subsequent project. Her involvement with the brands, specifically on the web, has lent sophistication and grace to our sites. Trina’s passion for her designs is contagious and has certainly pushed us on the development side to match her amazing work.
Kim Martin SmithFormer Associate Director, Content / Starwood Hotels
Trina has many qualities that make her great at what she does: creative vision, a fantastic sense of design, deep knowledge of branding, frightening attention to detail and the ability to problem solve with the best of them. What stands out most to me, though, is the passion she brings to everything she does. Whether she’s mentoring a designer, working with the tech group or presenting to a client she always gives 110%. Always.
Susan DianaDigital Product Manager - Brands / Starwood Hotels
As a digital product manager, there are key people in an organization I look to for guidance, both strategically and operationally. Trina has the rare ability to provide strategic vision, while also understanding how to bring those high-level ideas to fruition. I regularly look to her for direction on all types of projects, from a social connect microsite to large scale brand redesigns. Trina is a nurturing manager, an accomplished designer, and a passionate teammate. All qualities that make working with her an absolute pleasure.
Stephen GatesHead of Design at Citi / Citi
Nothing I accomplished at Starwood would have been possible without Trina as she is the greatest creative partner I've ever had the pleasure of working with. She is the combination of a world-class designer, innovative thinker, brilliant presenter and inspirational leader. Any team should want her on the front lines of their company as she will transform their work and culture.