LUXURY COLLECTION RE-DESIGN
The redesign of The Luxury Collection’s website and marketing was the first step in re-creating the brand’s global visual language. The challenge was designing a site that would bring together and make sense out of 69 different hotel brands and bring them together all under The Luxury Collection brand in a cohesive, elegant and modern method.
Starwood re-launched the Luxury Collection’s website giving the brand a new look and feel – replacing the old-fashioned look with a modern, sophisticated feel that still exudes luxury. In fact while viewing the site, we felt we should be wearing a suit and tie, smoking a pipe and petting a small dog.