STARWOOD HOTELS RE-DESIGN
Designing the Starwood Hotels corporate site was a real challenge because instead of talking to just guests like the other Starwood brand web sites, the corporate site needed to be able to talk to six different audiences – guests, investors, job seekers, meeting planners, travel professional and hotel developers. The solution required modular design that would be customized for each audience and a design solution that could utilize that system to tell several different versions of the company’s story based on the audience.
CLIENT / Starwood Hotels & Resorts Worldwide
ROLE / Art Direction, Design, UX Design
Behance – Web Design Served
WebAwards – Best Corporate Website
The Starwood Hotels site design used one structure that we could customize with different interactive modules, promos and content. These interactive modules brought huge amounts of information up to the home page, told the story of Starwood to each audience in an engaging fashion and allowed for us to easy swap out module to tell different stories as the company evolves.
The one constant across all of the those modules was the use of a large number which anchored each of the modules and as you scrolled down the page all of the numbers created a narrative to tell the story of the brand for the selected audience.