STARWOOD MOBILE WEB SITES
We worked for over a year to completely re-design the mobile websites for all nine of their global hotel brands including Westin, Sheraton, St. Regis, The Luxury Collection and W Hotels. The challenge was to bring all the functionality and branding of the full desktop search and booking experience to a mobile device that could be accessed anywhere at anytime. It required a huge amount of work to simplify the search and booking processes. For future efficiency, we create a new template system that could be re-used across all nine brands. The templates needed to allow for the brands to come to life individually, while also using enterprise and tested solutions.
The final result was a highly visual solution that let the language of each brand shine through and as the user went deeper into the experience more content was revealed to immerse them in the brand and its programming.