STARWOOD MOBILE WEB SITES
We worked for over a year to completely re-design the mobile websites for all nine of their global hotel brands including Westin, Sheraton, St. Regis, The Luxury Collection and W Hotels. The challenge was to bring all the functionality and branding of the full desktop search and booking experience to a mobile device that could be accessed anywhere at anytime. It required a huge amount of work to simplify the search and booking processes. For future efficiency, we create a new template system that could be re-used across all nine brands. The templates needed to allow for the brands to come to life individually, while also using enterprise and tested solutions.
CLIENT / Starwood Hotels & Resorts Worldwide, SPG, Sheraton Hotels, Westin Hotels, W Hotels Worldwide, St. Regis Hotels, Luxury Collection Hotels, Le Meridien Hotels, Aloft Hotels, Element Hotels, Four Points Hotels
ROLE / Creative Direction, Design, UX Design
Behance – App Design Served
After creating a new and more mobile-friendly search and booking flow, we were tasked with bringing the brands to life on the mobile web sites. Branded experiences need photos, videos and unique typefaces while mobile design demands simplicity, speed and focus. We needed to create an area that was powerful in its branding as well as simple in its functionality. These areas needed to be able to be updated easily and quickly. They needed to be flexible for those brands with less content and expandable for those with more.
The final result was a highly visual solution that let the language of each brand shine through and as the user went deeper into the experience more content was revealed to immerse them in the brand and its programming.
The final result was a highly visual solution that let the language of each brand shine through and as the user went deeper into the experience more content was revealed to immerse them in the brand and its programming.