ST. REGIS RE-DESIGN
Founded by the Astors, St. Regis has a rich history that began in New York City. Taking that legacy and history and breathing new life into the brand while paying homage to its history was the challenge of the St. Regis re-design. While the St. Regis logo was modernized and the crest simplified, it maintained its legacy and luxury. The new brand photography was graphic and bold, and the typography elegant. We took these elements and the rich pattern that cover the collateral and created a textured site that was relevant and modern and full of history.