Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience.

CLIENT / Starwood Preferred Guest
ROLE / App Design, Art Direction, Creative Direction, UX Design
Mobile WebAwardsBest Travel App 2014
Webby Awards – Travel App 2014
BehanceFeatured on App Design Served
Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel. Starwood’s digital design team leveraged iPad’s capacity for high-resolution, immersive photography to create an editorial-like experience akin to content one might expect from high-end travel magazines.

One of the 20 best looking apps on iOS