Starwood’s latest hotel brand, Tribute Portfolio is comprised of independent hotels offering unique experiences for their guests.  As said on the web site, the creation of this brand was about the guest, giving them “one of a kind” hotels in more cities while also ensuring they receive the best from Starwood’s loyalty program – SPG.  Designing for Tribute Portfolio need to enhance this “Stay Independent” theme while ensuring that there was a cohesive and modern design aesthetic to the site.

CLIENT / Tribute Portfolio Hotels
ROLE / Creative Direction, Branding, Design, UX Design
Our digital design team was integral in not just the website creation of Tribute Portfolio, but also the branding. Color direction, imagery, layout and general branding were often driven by or in conjunction with our team. We specifically chose colors and fonts that enhanced and balanced the classic logo and property photography.

A key element of this design was the fluid masonry template that allows the brand to quickly update content in a way that allows for the content to seamlessly alter and stay fresh. Social content, offers, upcoming property photography come together to deliver to the guest a full experience on a single page.