westin re-design

When you walk into any Westin Hotel the staff is able to customize and personalize your stay through their interaction with the guest and we extended this concept to the redesign of Westin.com. The personalize concept is brought to life through a number of options that customize everything from the home page image to the site offers and content so you experience on Westin.com is personalized to the type of experience you want to have at on your next stay. The visual design goes against traditional transactional site design concepts and was instead created to reinforce the simplicity found in the core brand position of ‘This is how it should feel’.

CLIENT / Westin Hotels
 ROLE / Art Direction, Design, UX Design
WebAwards – Standard of Excellence
When Westin.com was re-design in 2009 no one had heard of responsive design and creating a hotel web site with all the functionality minimized to the top of the page to make room for a huge image had never been done. But we felt that to really bring the brand positioning of ‘This Is How it Should Feel’ to life we needed to create a home page that got an emotional reaction. We did this by doing a lot of work to minimize the site functionality and used an edge to edge or to borrow a term from graphic design, ‘full bleed’ image.